Privacy Policy

This privacy policy describes how Alpen Digital AG, located at 60 Brandschenkestrasse, 5th Floor, Zurich, Canton of Zurich, 8002, Switzerland, collects, uses, and protects personal data when you use our site or this service. We are committed to protecting your privacy and handling your data transparently and securely, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Swiss data protection legislation.

Data We Collect

We collect personal data that you voluntarily provide to us when you use our online platform, such as when you register for an account, subscribe to a newsletter, request information, purchase services, or interact with features on our site. This data may include your name, email address, contact details, payment information, and any other information you choose to provide.

We may also automatically collect certain information when you visit our site, including your IP address, browser type, operating system, referring URLs, device information, pages viewed, and the dates and times of your visits. This information helps us understand how you use our site and improve our services.

How We Use Your Data

We use the collected data for various purposes, including:

• Providing and maintaining this service;
• Processing your transactions and managing your account;
• Communicating with you, responding to your inquiries, and providing customer support;
• Sending you updates, newsletters, and marketing communications that you have opted to receive;
• Personalizing your experience on our online platform;
• Analyzing usage trends and improving our site and services;
• Detecting, preventing, and addressing technical issues or fraudulent activity;
• Complying with legal obligations.

Legal Basis for Processing

We process your personal data based on several legal grounds, including:

• Your consent: Where you have given us clear consent to process your data for a specific purpose. You can withdraw your consent at any time.
• Performance of a contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal obligations: Where processing is necessary for compliance with a legal obligation that we are subject to.
• Legitimate interests: Where processing is necessary for our legitimate interests or those of a third party, provided your fundamental rights do not override those interests. Our legitimate interests may include improving our services, marketing our services (where not requiring consent), preventing fraud, and ensuring the security of our online platform.

Data Sharing and Disclosure

We do not sell your personal data. We may share your data with trusted third parties who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service. These third parties are obligated to protect your data and use it only for the purposes for which it was shared.

We may also disclose your data if required by law, court order, or governmental regulation, or if we believe such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, please note that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights

Under applicable data protection laws, you have certain rights regarding your personal data, including:

• The right to access your personal data;
• The right to request rectification of inaccurate or incomplete data;
• The right to request erasure of your personal data (in certain circumstances);
• The right to request restriction of processing of your personal data (in certain circumstances);
• The right to object to the processing of your personal data (in certain circumstances, such as for direct marketing);
• The right to data portability (in certain circumstances);
• The right to withdraw your consent at any time where processing is based on consent;
• The right to lodge a complaint with a supervisory authority.

Cookies and Similar Technologies

Our site uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and for marketing purposes. Cookies are small data files stored on your device. You can control the use of cookies through your browser settings. Please refer to your browser's help information for details on how to manage cookie preferences.

International Data Transfers

As a company based in Switzerland, which is recognized by the European Commission as providing an adequate level of data protection, data transfers to Alpen Digital AG from the EU/EEA are generally permissible. If we transfer your personal data to countries outside Switzerland or the EU/EEA that do not provide an adequate level of protection, we will implement appropriate safeguards, such as standard contractual clauses or other legally approved mechanisms, to ensure your data is protected.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our site. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or our data practices, you can contact us at the following address:

Alpen Digital AG
60 Brandschenkestrasse, 5th Floor,
Zurich, Canton of Zurich, 8002, Switzerland